Business Models of Automated Transport Systems

The course comprises of:
• General business models and analytical frameworks
• Customer experience and value creation
• Customer journey mapping
• Public transport economics and procurement
• Platform economy, peer-to-peer sharing of automated cars
• Automated system development business

Learning outcomes:

  • Analyze the automated transport business models using general business model frameworks
  • Analyze the connections of automated transport business models as a part of transforming transport system
  • Understand the principles of customer value creation in the context of automated service
  • Identify the effects of automation on the cost structure and public transport service
  • Understand the business development potential and entrepreneurial possibilities and process

Course Level: Advanced

Pre-requisites: Recommended (but not required) completion of the preceding three ENACT courses

  • Introduction to Automated Transport Systems, 5 ECTS
  • Hardware and Software of Automated Vehicles, 5 ECTS
  • Law and Ethics of Smart and Green Transport Systems, 5 ECTS

Scope: 5 ECTS

Language: English

Assessment methods:

  • Individual assignments
  • Group assignments

Study methods:

  • Online studies
  • Lectures
  • Group workshops

Learning material: Reading package provided by the lecturers

Study period: Spring 2025 (starting 1st April 2025, assignment submission date latest 16th May), no fixed day except of a real-time Zoom group workshop on Wednesday 16th April 2025 at 13.00-14.30.

Enrollment: latest 25th March 2025

Further information: https://opas.peppi.uwasa.fi/en/course/MARK3070/9689?period=2024-2025

Organising university: University of Vaasa (course code MARK3070)

Students from the participating ENACT universities should enroll by email to Ari Huuhka (ari.huuhka@uwasa.fi) and use email title: MARK3070-3003 ENACT enrollment. The study administration of University of Vaasa needs the following student info when it gives a special study right to the enrolled student: name, email, name of the university, language, social security number.