Note that the course is discontinued from the beginning of academic year 2025-2026. This course page presents the course information of this discontinued course. To see the course information for Designing Automated Transport Systems (10 cr) to which contents of this course will be integrated, click here.
The course comprised of:
• General business models and analytical frameworks
• Customer experience and value creation
• Customer journey mapping
• Public transport economics and procurement
• Platform economy, peer-to-peer sharing of automated cars
• Automated system development business
Learning outcomes – After completing the course student will be able to:
- Analyze the automated transport business models using general business model frameworks
- Analyze the connections of automated transport business models as a part of transforming transport system
- Understand the principles of customer value creation in the context of automated service
- Identify the effects of automation on the cost structure and public transport service
- Understand the business development potential and entrepreneurial possibilities and process.
Course Level: Advanced
Credits: 5 ECTS
Language: English
Assessment methods:
- Individual assignments
- Group assignments
Study methods:
- Online studies
- Lectures
- Group workshops
Learning material: Reading package provided by the lecturers
Organising university: University of Vaasa (course code MARK3070)
Pre-requisites: Recommended (but not required) completion of the preceding three ENACT courses
- Introduction to Automated Transport Systems, 5 ECTS
- Hardware and Software of Automated Vehicles, 5 ECTS
- Law and Ethics of Smart and Green Transport Systems, 5 ECTS
Please note that this course is discontinued and the contents of this course will be partly integrated to the course Designing Automated Transport Systems.