A script must be prepared first for the podcast, outlining the main content of the podcast. Based on the script, the editorial team grants permission for publication. The script and the editorial permission are prerequisites for obtaining publication points.
- Define the theme of the podcast series, as well as its perspective and target audience.
- Explain why the topic is important and who it is specifically aimed at.
- Theme each podcast episode and create scripts for them.
- The script is a concrete description of the episode’s content and structure. It includes the topics covered, background information, possible interview questions, and scheduling.
- Note that if you only interview an expert guest, according to the definition of the Ministry of Education and Culture (OKM), your contribution is not counted as a publication where you produce new information. You can script parts such as the introduction and conclusion, where you highlight your own/team/project’s findings or observations. This portion can also be written in the middle of the podcast when the discussion topic or speaker changes.
- If you invite external experts as guests, remember to invite them well in advance and schedule these recordings.
- If you are producing the podcast with two or more people, one of you should take on the role of the host. This person monitors the schedule and the script.
- Consider the duration of the podcast; it can be, for example, 5–30 minutes. The target audience and topic may justify a longer episode.
N.B.: TAMK staff member, if you publish a podcast on another operator’s channel, still qualify the manuscript in TAMK’s editorial board to verify the Ministry of Education and Culture’s publication criteria.
Permission to publish
Once your podcast script is ready, you can send it to the editorial board at firstname.lastname@example.org. If you publish the podcast on another platform, still have the script reviewed by the editorial board to confirm publication points. (See further instructions of Ministry of Education and Culture – OKM.)
The podcast can be recorded and edited in TAMK’s podcast studio. Here are additional instructions for both technical implementation and podcast planning, see: https://intra.tuni.fi/en/campuses-and-facilities/av-technologies-facilities/special-facilities/podcast-studio
Accessibility and distribution of podcasts
According to accessibility legislation, a finished podcast must also be transcribed, meaning an accurate text alternative must be created for its audio content. If you are currently working on a podcast, remember to create a text alternative. There are software tools available to automatically generate a text alternative. Transcription services can also be purchased, see: https://intra.tuni.fi/en/quality-and-operations-management/purchasing-and-preferred-suppliers/transcription-services-0
TAMK’s podcasts are published on the KohinaKampus platform:
Entering your podcasts in JUSTUS
Information about published podcasts should be entered in the publication data collection, earning publication points like other publications. In Justus publication information reporting service, podcasts are considered as audiovisual publications (publication type I1). The creator of the podcast can be, for example, a journalist, scriptwriter, or the person who produced the material. The interviewee (external expert) is generally not marked as the creator of the podcast.