Becoming Valuable Selves – Self-Promotion, Gender and Individuality in Late Capitalism
Mäkinen, K. (2012) Tampere: Tampere University Press.
https://urn.fi/urn:isbn:978-951-44-8811-5
Self-promotion refers to marketing or promoting oneself with the aim of gaining recognition, advance or opportunities. Different forms of self-promotion have, in recent years, become increasingly recognisable and part of everyday life, particularly in the context of work, working life and the labour market. This research situates and contextualises self-promotion within two different but powerful forms of social relations, namely capitalism and gender. These social relations are understood as mutually connected and constructive, yet with a logic and modus operandi of their own. Doctoral thesis.
The solo self-employed and intrinsic financial security: does the promotion of self-employment institutionalise dualisation?
Tammelin, M. (2019) The Journal of Poverty and Social Justice: 27(2), 219–234.
https://urn.fi/URN:NBN:fi:tuni-202001301659
This study discusses the dualisation of labour markets and the intrinsic dimension of financial security among the solo self-employed. Using survey data on solo self-employment in Finland, the study finds that financial insecurity is particularly experienced by solo self-employed people who start a business because of a lack of other employment opportunities. Peer reviewed.